Foakley is certainly an accepted word that websites openly sell “Foakley” glasses. For example, sunglasses.narialis.com claims to be a US company with a US address, and sells Foakley Radarlocks for $13 – it has the Oakley logo at the top of the homepage however the word “Foakley” is all around the site, and it openly states that the glasses are knock-offs. Obviously, the website is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is not even close to the only website selling Oakley knock-offs. You will find Foakleys sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that all of the riders within his cycling club who wore Oakley’s have, in fact, been wearing Foakleys for about the last few years.
“Determining should they be real or counterfeit can be challenging,” admits Oakley upon an official FAQ. Indeed, purchasers of fake Oakleys have discovered that this lenses along with other parts are interchangeable with genuine Oakleys. An often seen claim online is that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is not true. Fake Oaks happen to be lab-tested and discovered to block UV-A and UV-B.
Oakley lenses are made of polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is it blocks UV. “I don’t wish to pay what Oakley are charging; they’re just bits of plastic,” is a common complaint on cycle forums and chat-rooms.
People who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious with regards to Foakleys, as can be seen from your interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “scammed.”
Oakley is owned by the $9bn Luxottica Selection of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector just like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution it also dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the market leader.
When pre-takeover, Oakley was starved of usage of Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. One of his most popular videos is on the technical merits of Foakleys.
“We pay a premium for many things in Australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them over a [bike storage] cage; within several hours, these people were gone.To switch them was going to be expensive. Somebody sent us a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and I bought some. And also the quality was shocking – I couldn’t believe how good these were. For $30.
“Will they be manufactured in the identical factory as Oakleys? I don’t know, but a lot of people who buy these fakes will rationalise it like that. Not everyone feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s a business selling bits of plastic for AU$500. In my mind, they’re ripping people off. I don’t worry about the investigation and development. There’s always going to be somebody innovating. If Oakley were to disappear off of the face of the earth tomorrow, a few other company would replace them, and in all likelihood wouldn’t charge as much money for their products. These companies bend people over; they take them for a ride. Because situation I’ve got no difficulties with exploring the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting lots of attention, a lot of people are now buying fake Oakleys. Looking at the comments, and just how it’s owning an impact on other companies because people are actually exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible as this market will almost certainly happen whether I did so a video onto it or otherwise not, however in retrospect, it’s not great. To promote counterfeit products will not be great, it offers impact across other places.
“I ride 30k each way to work – I wear stuff out. We receive stiffed on a lot of products [in Australia]. It’s much more expensive here. In addition to a mate, I bought some bright orange and white Jawbreaker copies. We have now “Foakley Fridays”, looking like complete idiots. “I tell people they’re fake. I place the Foakleys alongside my genuine Oakleys on a Facebook posting. It’s for that look, not the brand.
“I prefer the Foakleys – I find the lens really are a bit clearer. For 25 dollars, they’re disposable. “I purchased them two minutes after seeing the very first Cycling Maven video.
“I want to know my helmet has been tested and passes standards, I’m not so fussed about glasses. I have better points to spend my funds on. I want more bikes or more Lego for my son.” “I don’t like spending plenty of cash on sunglasses because I lose them, or they fall off my hat and acquire scratched or run over.
“Whenever I handled Cheap Oakley Sunglasses belonging to friends I was thinking “these are simply pieces of plastic with some nice branding to them.” I searched on eBay for “cycling sunglasses” and found a pair that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing however when the Jawbones arrived that they had Oakley branding, including “Made in the us” stamped on the arms, and also the oval Oakley emblem was where you’d anticipate seeing it. These people were indistinguishable from genuine Jawbones. They fitted well (but the arm broke after a number of months).
“The “Radarlocks” came with free lenses along with a case. They fitted really well, and I’m still utilizing them.
“I tell other individuals they’re fake. There’s perverse satisfaction to get something less than somebody else. I have no brand loyalty, I didn’t get them for that cachet of the brand, I really want them to maintain the bugs from my eyes, rather than be upset once i inevitably lose them.
“Once I see Oakleys outside in the wild I look at them critically. The manufacturer is diluted by each of the fakes on the market.
“I purchased fakes because We have terrible trouble getting sunglasses that suit so I didn’t wish to spend a lot of money on a testing purchase. £8 means they’re throwaway.
“I had a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for less than £20 a lens. I took mine right down to the medical physics lab in my hospital, and also the chap who tests each of the equipment for your dermatology UV labs has got the machinery to evaluate UV-A and -B. I also took some expensive and real Ted Baker casual sunglasses, too. Each of them passed one hundred percent.
“The lab manager stated it was hard to get polycarbonate plastic that lets UV-A and -B through – he needs it for a few of his applications and needs to buy it from the special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not a very strong case in any way.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My buddies are indifferent; they don’t give much of a stuff.
“There are some chaps within the club who will need to have the most recent expensive thing. I haven’t spoke with them about fakes, partly because I don’t want to piss on their parade. “I could manage to buy khkyea real thing. The reason why I don’t always is identical reason I get a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You desire a thing that does the task for a reasonable amount of money. And also to me a pair of Fake Oakley Sunglasses for £100 or even more is excessive. “I’m prepared to spend huge amounts of income on several things. This might not be rational, but it’s the way i view things.
“Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that will put me right off. “These could be messages put out by large corporations with vested interests when all I’m probably doing is supporting a little Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster back in the day. Now it’s just quicker and much easier to buy from legitimate sources. “I realize the buying price of the plastic in a set of Oakley’s is only a small element of their costs, however i don’t want to fund their marketing as well as their sponsorship, I am only willing to fund the product.”