Email trackers are generally used in newsletters sent using a newsletter service to let senders know when you’ve opened their emails. With the aid of a Chrome extension, that tracking can be blocked – to a certain degree.
How Does Email Tracking Work? Email tracking is generally done using an invisible 1 x 1 pixel image within the email. The tracker lets the sender determine if the email has been opened, and may often relay information regarding your device, location, and which links you click.
Even though this information could be beneficial to content marketers, allowing them to increase their content based upon their audience’s interests, it is still being done minus the recipient’s consent, and even, awareness.
Email tracking services don’t usually notify email recipients that their activity has been tracked. And if you’re worried about people tracking your email actions without your consent, you can protect your email privacy by knowing that is using email privacy settings, as well as block them from tracking you. In this post, we’ll explore a couple of solutions that block email tracking services from tracking email actions.
Email trackers usually embed a tracking code within the email. Whenever a tracked email is opened, the tracking code requests resources from the tracking servers, letting them know about the exact time, location and duration for which the e-mail was accessed. But, you are able to prevent such tracking activities through the help of some third party browser extensions.
Below are some of the apps that alert you of, as well as block, any email tracker contained in your Gmail inbox. Note: Currently, the solutions given below only work together with Gmail (web). If you use a message client or a different email provider, these solutions will not work for you.
You might not know it, however, many individuals who send you email be aware of exact moment you open it up as well as where you are actually whenever you open it up. Since The Ny Times explains, many individuals and companies have used small pieces of code that may track the location as well as the time when someone opens the emails they send. Inside the piece’s example, an investor immediately received a mobile phone call from a startup company soon after he opened an email he received as a result earlier in the day. Essentially, they knew the exact moment he opened up your message and pounced to find out if they could spark his desire for making a good investment.
Its not all emails are whatever they seem. Many messages have embedded code made to tell the sender when (as well as where) you open them up. It’s a trick often employed by marketing companies to work out if you’re actually paying any focus on them, but there are paths of spotting this sort of email tracking.
Take note: There is absolutely no 100 % effective method of avoiding email tracking, not least as the methods used and email technology are constantly evolving. However, for any fast and largely effective solution, the browser extension Ugly Email (Chrome only) is the tool you want.
Once you’ve added the extension to Chrome and reloaded Gmail, you’ll see tell-tale eye symbols alongside all of the messages with some kind of tracking software embedded in them. It is possible to delete these without opening them or at least receive an lobykr of which companies want to know most regarding your email-opening activities.
The tracker is usually an invisible, single pixel image. If the email is opened, the image is retrieved from wherever it’s hosted, as well as the senders possess the information they’re trying to find. One of the most old-school ways of blocking email trackers would be to not load images by default (under General in Gmail’s settings) but that’s not an ideal solution.
Another similar Chrome extension we like is PixelBlock. In this instance you have to open your emails to find out the eye icons, even though you do get extra information such as the number of tracking attempts and the way to obtain the tracking widget for each message. For the most complete protection, you might like to consider installing both tools.