Foakley is really an accepted word that websites openly sell “Foakley” glasses. For instance, sunglasses.narialis.com claims to be a US company using a US address, and sells Foakley Radarlocks for $13 – it has the Oakley logo at the top of the homepage but the word “Foakley” is throughout the site, and it also openly states that the glasses are knock-offs. Of course, the site isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this really is far from the only website selling Oakley knock-offs. You can find Fake Oakleys for Sale sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that all of the riders in his cycling club who wore Oakley’s have, actually, been wearing Foakleys for about the last several years.
“Determining if they are real or counterfeit can be difficult,” admits Oakley on an official FAQ. Indeed, purchasers of fake Oakleys have discovered the lenses and other parts are interchangeable with genuine Oakleys. An often seen claim online is the fact that fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is not true. Fake Oaks happen to be lab-tested and discovered to bar UV-A and UV-B.
Oakley lenses are made from polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is it blocks UV. “I don’t wish to pay what Oakley are charging; they’re just bits of plastic,” is a very common complaint on cycle forums and chat-rooms.
Individuals who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious with regards to Foakleys, as can be seen from the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “scammed.”
Oakley is owned by the $9bn Luxottica Selection of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector just like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a very good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands such as Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution it also dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the current market leader.
When pre-takeover, Oakley was starved of use of Oakley Sunglasses Cheap its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is at surgical device sales. He vlogs as “CyclingMaven”. Certainly one of his most widely used videos is on the technical merits of Foakleys.
“We pay a premium for a lot of things within australia. My Oakleys, with lenses, were pushing nearly AU$600. I place them over a [bike storage] cage; within a few hours, these were gone.To switch them would be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and that i bought some. And also the quality was shocking – I couldn’t believe how good these people were. For $30.
“Are they manufactured in the identical factory as Oakleys? I don’t know, but lots of people who buy these fakes will rationalise it like that. Not everybody feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s a business selling bits of plastic for AU$500. Within my mind, they’re ripping people off. I don’t value the investigation and development. There’s always going to be somebody innovating. If Oakley were to disappear from the face of the earth tomorrow, some other company would replace them, and probably wouldn’t charge as much money for products. These businesses bend people over; they take them for a ride. In that situation I’ve got no issues with studying the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting a lot of attention, many people are actually buying fake Oakleys. Looking at the comments, and just how it’s getting an impact on other businesses because people are actually exploring other options, makes me think “damn, that’s not good.” I don’t feel personally responsible as this market is going to happen whether I have done a video into it or otherwise, however in retrospect, it’s not great. To advertise counterfeit products is not great, it provides impact across other areas.
“I ride 30k each way to work – I wear stuff out. We get stiffed on a lot of products [within australia]. It’s so much more expensive here. Along with a mate, I got some bright orange and white Jawbreaker copies. We now have “Foakley Fridays”, appearing like complete idiots. “I tell people they’re fake. I put the Foakleys alongside my genuine Oakleys on a Facebook posting. It’s for your look, not the company.
“I like the Foakleys – I discover the lens certainly are a bit clearer. For 25 dollars, they’re disposable. “I bought them two minutes after seeing the initial Cycling Maven video.
“I wish to know my helmet has been tested and passes standards, I’m not so fussed about glasses. We have better points to spend my funds on. I want more bikes or maybe more Lego for my son.” “I don’t like spending lots of money on sunglasses because I lose them, or they fall off my hat and acquire scratched or run over.
“Whenever I handled Oakley glasses owned by friends I figured “these are simply bits of plastic with many nice branding upon them.” I searched on eBay for “cycling sunglasses” and discovered a pair that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t possess the Oakley branding on the photos on the eBay listing however when the Jawbones arrived they had Oakley branding, including “Made in the united states” stamped on the arms, as well as the oval Oakley emblem was where you’d anticipate seeing it. These people were indistinguishable from genuine Jawbones. They fitted well (however the arm broke after a few months).
“The “Radarlocks” came with free lenses as well as a case. They fitted very well, and I’m still utilizing them.
“I tell other individuals they’re fake. There’s perverse satisfaction to get something less than someone else. I have no brand loyalty, I didn’t buy them for your cachet in the brand, I just want them to maintain the bugs from my eyes, and not be upset once i inevitably lose them.
“After I see Oakleys out in the wild I look at them critically. The brand is diluted by all of the fakes available.
“I got fakes because I have terrible trouble getting sunglasses that fit therefore i didn’t desire to spend a lot of funds on a experimentation purchase. £8 means they’re throwaway.
“I had a hot debate having a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in every sunglasses for under £20 a lens. I took mine as a result of the medical physics lab inside my hospital, as well as the chap who tests all the equipment for that dermatology UV labs provides the machinery to test UV-A and -B. In addition, i took some expensive and real Ted Baker casual sunglasses, too. They all passed one hundred percent.
“The lab manager said it was difficult to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and needs to buy it from the special source. By default polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded should you wear cheap sunglasses that’s not a very strong case in any way.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things like spoke keys for pennies. “My buddies are indifferent; they don’t give a great deal of stuff.
“There are several chaps within the club who have to have the newest expensive thing. I haven’t talked to them about fakes, partly because I don’t want to piss on their parade. “I was able to afford to purchase the Fake Oakley Sunglasses. The reason I don’t always is identical reason I purchase a £1 loaf of bread in Tescos instead of from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You desire something that does the job for any reasonable amount of cash. And to me a set of sunglasses for £100 or maybe more is excessive. “I’m ready to spend huge amounts of income on a few things. This might agaezx be rational, but it’s how I view things.
“Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a tiny Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster during the day. Now it’s just quicker and simpler to get from legitimate sources. “I realize the buying price of the plastic in a kind of Oakley’s is just a small a part of their costs, having said that i don’t want to cover their marketing along with their sponsorship, I am only willing to pay for the product.”